I started The Creative Strategist for a couple of reasons. First, to give my self a “safe” outlet to complain about the lack of creativity and strategy apparent in internet marketing. And second, was so I could address how businesses should integrate new media into their overarching marketing strategy.

Traditional media (such as television, radio, and print) is fairly well understood, but new media (like everything internet related) continues to be used poorly despite how long it’s been around. This is especially true of social media and online advertising. So the goal with all of this is to facilitate better marketing.

I guess I should probably mention that all the articles I write here are my own opinion and do not reflect the official position of any organization that employs me. While I tend to think that I am usually correct in my assessments of reality, it is always possible that I could be wrong.