There are a heck of a lot of buzzwords in Internet marketing. They pop up all the time. Sometimes it can be tough to keep track of them all. It’s even harder to understand what other people are saying when they use them.

Many marketing buzzwords spawn from terms that used to mean something. Every businessperson should have a clear understanding of these buzzwords.

Big Data

In marketing, this buzzword means data that is used to target the right person in the right way at the right time.

Gamification

This word has caused a lot of buzz. At its essence it is game theory applied to marketing.

RCS

This stands for “Real Company S#%^.” It’s often used to describe the types of things real companies do. It is sad that we have to remind internet marketers to do the types of things that real companies do.